19 Greek Street is an event and pop-up space, or rather, a four-floor townhouse that’s had more makeovers than you’d dare believe was possible. A few months ago, I headed here for the IKEA House Party to celebrate the brand’s 30th birthday. Each floor was designed to reflect a decade of IKEA collections and interior styling. This time, I returned to visit home renovation site Houzz’s takeover and it was hard to believe it was the same space!
Design agency Run For The Hills were tasked with transforming the townhouse into a shoppable experience (all items were available on Houzz) that reflected 2018’s biggest trends and what users were looking for on the Houzz site. Oh, and they had just three days to install it all. I imagine it felt like a home makeover TV show when you’re up against the clock, except the outcome was a lot more chic, and lot less MDF. Thankfully.
2018’s Biggest Trends depicted by Houzz
The townhouse, wedged snuggly into position on a busy Soho street, is a true escape from city life below. Modeled as a family home, 19 Greek Street welcomed a kitchen-dining room, master bedroom and bathroom and child’s bedroom. Here are some of 2018’s anticipated interiors trends that were captured in the styling of each floor:
The event was in collaboration with Dulux, so their chosen colour of the year for 2018 featured heavily. It’s a warm pinky colour called Heart Wood – it’s a more adult tone than the recently popular millennial pink. Overall, colours were richer and warmer than we’ve seen in recent years, but didn’t feel heavy.
Modern artisan-boho style
Tassels, fringing and layers galore. I’m really enjoying this style and the use of woven textiles and modern crafts for blankets, baskets, rugs and cushions. Taking rugs from the floor to display on the walls instead, also looks like a trend to watch this year. The designers contrasted the boho-inspired materials with plush velvets.
The space dedicated to the bathroom was large (well, enormous compared to what you can expect in your average London flat) and featured two basins, a freestanding tub and huge walk-in shower. This area had more of an industrial vibe – metals mixed with marble and dark woods. It builds on the trend of lavish spa bathrooms and a desire to break the mold of classic all-white tiling and walls.
There were plenty of houseplants dotted around the townhouse – so don’t worry if you’ve fallen for succulents, terrariums and montseras, this trend looks like it’s staying (thank goodness.)
Pinterest predicts terrazzo to be big in 2018 and I spotted a few accents around 19 Greek Street. Jesmonite (a mix of cement, plaster and water-based plastic resin) can also create a similar flecked look. It’s also said to be on the rise.
Creative bedrooms for kids
The child’s bedroom was creative, playful and imaginative, encouraging out-of-the-box design and decor. The feature wall was one of my highlights of the entire townhouse. Statement frames and relaxed gallery walls were also a fun feature of the pop-up, even if some of these prints are more grown-up. And how great is the geometric mirror?
I left the pop-up feeling inspired (and wishing I could paint my rented flat!) I’m looking forward to sharing more on the year’s biggest trends and how I incorporate them into my little slice of London. What trends are you most excited about this year?
with love, b.xo